• Tue. Apr 23rd, 2024

Pitch Deck Teardown: Protecto’s $4M seed deck

Pitch Deck Teardown: Protecto's $4M seed deck


In an period the place information is king and its quantity and complexity are exploding, Protecto goals to get rid of the long-standing dilemma companies face between leveraging AI’s energy whereas making certain information privateness. Because the adoption of generative AI instruments like ChatGPT skyrockets, wayward information turns into simpler to seek out, course of and do naughty issues with. Protecto’s APIs are designed to guard delicate information throughout the AI life cycle whereas sustaining its utility.

The corporate introduced it raised a $4 million seed funding spherical led by Collectively Fund, with contributions from Higher Capital, FortyTwo VC, Arali Ventures and Speciale Make investments. This spherical boosts Protecto’s complete funding to $5 million.

We’re on the lookout for extra distinctive pitch decks to tear down, so if you wish to submit your individual, right here’s how you are able to do that. 

Slides on this deck

Protecto made redactions to the short-term and five-year targets and to particular particulars of the near-term product roadmap earlier than submitting its deck to TechCrunch. The timeline for the targets and milestones associated to the seed funding spherical was additionally redacted. Nonetheless, there’s loads to study from the 14-slide deck:

Cowl slide
Downside slide
Urgency slide
Platform interstitial slide
Expertise overview slide
Outcomes slide
Answer slide
Case examine slide 1
Case examine slide 2
 Aggressive options slide
 Staff slide
 Go to market slide
 Roadmap slide
 Ask and use of funds slide

Three issues to like about Protecto’s pitch deck

There’s a lot lacking from this deck, however there are some good issues to focus on, too.

Aggressive options

This slide doesn’t speak about direct rivals (there are one or two). However the firm does job exhibiting this info anyway:

[Slide 10] Aggressive options are a good way to look into aggressive landscapes. Picture Credit: Protecto

Aggressive options are companies, strategies or approaches which might be completely different from yours however that fulfill the identical buyer wants or clear up the identical issues. As an example, in case you run a espresso store, a direct competitor can be one other espresso store, whereas a aggressive different is perhaps a teahouse or a fast-food restaurant that additionally sells espresso amongst different drinks. These rivals matter as a result of they characterize different options on your clients, highlighting the significance of understanding broader market dynamics and buyer preferences.

Understanding and analyzing these aggressive options could be highly effective as a further layer of perception, uncovering potential alternatives for differentiation and serving to to determine unmet buyer wants. Having stated all of that, Protecto ought to have included direct rivals, however this slide continues to be an incredible instance of how a startup can discover its place out there.

Helloooo, workforce

This workforce slide is so strong — the one draw back is that they put it because the eleventh slide:

[Slide 11] A rock-solid workforce slide. Picture Credit: Protecto

To face out in a immediately crowded AI area, you’d greatest deliver receipts that present you’ve obtained the chops to drag it off. The left-hand facet of the slide has an excessive amount of information (why are funding, product and clients on the workforce slide?) however the half on the proper has a ton of nice info.

In response to his LinkedIn, CEO Amar Kanagaraj spent nearly eight years at Microsoft, together with a stint in search and AI. CTO Baskaran Alagarsamy spent seven years as a “supervisor” at Apple India. I’d have liked to see extra element on precisely what he was managing there (and why this slide says 18 years, whereas his LinkedIn says seven years), however that is the start of a very strong workforce. If I have been investing on this area, a workforce of this caliber would pique my curiosity and I’d in all probability arrange a gathering.

A sublime resolution

Privateness and AI can get brain-achingly difficult, quick. I recognize Protecto’s efforts to simplify it to a degree the place most individuals can fathom what’s occurring within the tech.

[Slide 5] Take delicate, personal information. Substitute with related, faux information. Is sensible to me. Picture Credit: Protecto

Three issues that Protecto may have improved

Pitch deck design isn’t normally that essential, however the design of this deck is especially dangerous. There are additionally way more severe flaws hidden amongst these pages.

These case research aren’t case research

In a 14-slide deck, Protecto wastes slide 4 as an interstitial (it simply says “our platform”). It then wastes two slides with the title “case research.” Nevertheless, a extra correct time period can be “use circumstances.”

[Slide 8] That’s not a case examine. Picture Credit: Protecto

A full case examine would come with much more details about how profitable it was (did the product achieve eradicating all of the confidential information? How was that measured?), how lengthy it took to combine, and the way blissful the shopper was with the answer. Slide 9 is one other “case examine” that’s related: a use case, not a case examine.

The headline of a slide is a promise the remainder of the slide has to meet. On this case, I used to be let down each instances, anticipating one kind of data and getting one other. Correct case research would have been actually useful in telling the story right here.

Not an incredible “use of funds” slide

Redactions apart, there’s not a lot right here.

[Slide 14] Nearly fully irrelevant info. Picture Credit: Protecto

The corporate got down to elevate $3 million. Using funds, nevertheless, is so fluffy; each bullet level right here makes me need to ask: “However how have you learnt it’s working?”
Broaden engineering: Sure, however why, with what purpose, and the way a lot?
Drive advertising: Sure, however with what targets? By when? How a lot development?
Construct channel gross sales: Sure, however which channels are you going after first? Why?
Drive developer evangelism: What does that even imply?
Outline the class: ???

Principally, all of that is simply corporate-grade jargon. Even when the founders themselves purchase it, buyers in all probability received’t.

Sure, it’s scary to get predictive and particular. What in case you fail? All plans and projections are predictions. We all know. The buyers know. The purpose is to point out the way you’re considering by means of these predictions; buyers can study rather a lot about you as a founder. That’s extraordinarily useful — and never non-obligatory.

It is a brainstorm, not a plan

[Slide 12] This go-to-market is just too imprecise. Picture Credit: Protecto

There’s quite a few issues with this slide. The corporate is arguing it can develop by means of product-led development. That’s nice and all, however that not often works in isolation — it must be executed together with different advertising channels. “If you happen to construct it, they are going to come” shouldn’t be a factor within the crowded startup ecosystem.

I’d need to know what these integrations truly imply, and the way clients discover them. I’d like to know how Snowflake and Databricks play into this plan. And what it’s imagining with “resolution integrators”?

This slide is a pile of phrases on a web page, not an actionable, measurable go-to-market plan.

After which there’s all of the stuff lacking from the deck total …

How massive is the marketplace for this type of factor?
What traction do you must date? Did the “case research” pay? If sure, how a lot? Did they proceed to make use of the product?
There’s nothing concerning the enterprise mannequin: How will they cost? How a lot?
How is that this defendable? Does the corporate have patents? Is there some type of particular magic sauce?

The issue with this deck total is that it doesn’t clarify why this downside is tough to unravel and why this firm is the one to unravel it. Perhaps it’s overly simplified within the deck, however simply primarily based on what’s right here, I believe I may spherical up a handful of builders and construct most of this product over the span of a pair weeks. That can’t be true, can it? As a result of in that case, there’s nothing right here. However since that’s in all probability not the case, it implies that there’s merely an issue with the storytelling. Sure, it is a massive downside; now clarify why it’s a hard-to-solve downside.

The complete pitch deck

If you would like your individual pitch deck teardown featured on TechCrunch, right here’s extra info. Additionally, try all our Pitch Deck Teardowns all collected in a single helpful place for you!



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